SPI 254: Lessons Learned While Testing and Launching My First Online Course

Next week is the official launch of Smart from Scratch, my very first online course, and I couldn’t be more excited. It also feels like the perfect time to look back on my previous launch experiences and explore what I’ve learned about creating, testing, launching, and maintaining a product.

Before Smart from Scratch, there was Breakthrough Blogging, my first membership site. I eventually ended that project after realizing the crucial things I’d overlooked when designing and launching it. Those mistakes, however, helped me fine-tune future launches and gave me a deeper understanding of how best to serve this audience.

In this episode, I want to share what I fixed about my launching strategy. You’ll hear what I’ve learned about validating product ideas, pricing a course, building community, and creating a product I can stand behind.

You all have taught me so much about crafting the best resources possible. I’m thrilled to share Smart from Scratch with you next week!

Thanks for Listening!

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Until next time!

You’ll Learn

  • What one of my early launches taught me about negative feedback.
  • How your investment in a course directly relates to the value you’ll get from it.
  • Why I tested my online course with a founding (beta) group before launching it publicly.
  • How I worked with my founding students, and how they helped improve the course.
  • How I handled shutting down a project that wasn’t working out.
  • Obstacles of maintaing a membership site.
  • A preview of what’s inside Smart from Scratch.
  • A surprise visit from Noah Kagan, and more!



February 22, 2017 at 11:00AM



Service Disable-Veteran Owned/Operated

Posted on 02/22/2017, in Side Hustles and tagged , , , , , . Bookmark the permalink. Comments Off on SPI 254: Lessons Learned While Testing and Launching My First Online Course.

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